Jinhua Trading Ltd (AKA Multigoods) was established in 2006 in Auckland, New Zealand. The company is an integrated enterprise specialising in manufacturing, processing, sales, and international trade. The company operates from a facility covering more than 4,000 square metres, including over 2,500 square metres of warehouse space.

We are committed to providing professional, efficient, and reliable supply chain solutions for supermarkets, hospitality businesses, retail channels, and wholesale customers across New Zealand.

Over the years, we have established long-term partnerships with numerous quality Asian food brands and manufacturers. Our distribution network covers more than 90% of Chinese restaurants across both the North and South Islands of New Zealand, as well as hundreds of supermarkets nationwide, earning us a strong reputation within the industry.

Our product portfolio includes rice and grains, seasonings and sauces, alcoholic and non-alcoholic beverages, snacks, food ingredients, grocery products, dried goods, flour and noodles, as well as a wide range of specialty Asian grocery items. We currently distribute more than 1,600 product lines.

With extensive industry experience, an established import and distribution system, and deep understanding of the local market, we continue to deliver reliable products and professional service while actively supporting the growth of Asian food culture within New Zealand’s mainstream market.

Looking ahead, Multigoods will continue to uphold the values of quality, integrity, and professionalism, connecting premium Asian supply chains with the New Zealand market and striving to become a trusted long-term partner in Asian food import and distribution.